Aug 28: Following recent raids on food establishments across Maharashtra and other states, consumer trust in the quality of dairy products has fallen sharply, according to Veganuary India, part of the international charity that encourages people to try plant-based eating. The organisation says the trend is accelerating a broader shift among Indian consumers towards dairy-free alternatives.
"With the recent raids on food establishments in Maharashtra and other states, people's trust in the quality of dairy products has drastically gone down. Additionally, consumers have become more conscious and are looking for lactose-free and cruelty-free replacements to dairy. Plant-based dairy alternatives are not only nutritious, but we are showing people that they can be easily adapted to Indian cooking," said Prashanth Vishwanath, Head of Veganuary in India.
Milk and milk products are no longer irreplaceable in Indian cooking, and many traditional meals use no dairy at all.
"Vegetarians have stopped viewing dairy as their only source of protein and calcium. With cases of adulteration becoming common, lactose intolerance increasing among Indians, and a growing preference for responsible consumption, dairy alternatives are becoming increasingly popular across the country," says Prashanth Vishwanath.
Veganuary is, meanwhile, making dairy alternatives more visible and accessible. Through August, the organisation has showcased new and innovative dairy-free products from homegrown brands, including desserts, protein-rich recipes, and indulgent cheese alternatives.
While plant-based staples such as coconut milk and tofu are already common in Indian households, Veganuary notes that consumers often need guidance on how to use them well. To address this, Veganuary partnered with Nature's Basket to co-host a cooking workshop at Nature's Basket's artisan pantry, where participants learned to prepare protein-rich, tofu-based dishes for everyday cooking.
Veganuary is inviting people to celebrate plant-based dairy alternatives this month. The international charity does not seek to promote perfection or restriction, but to build greater awareness of how everyday food choices can support public health. Throughout August, Veganuary India is showcasing high-protein, practical dairy alternatives on its Instagram page. Easy recipes and meal plans are also available on its website, or through sign-up for the free 31-day course.
